With decades of combined experience, Chapter guides strategic communications, public relations, editorial initiatives, marketing, and business development, connecting the collaborators we work alongside with new audiences and growth opportunities.
We offer a personalized approach, working with our clients to expand business opportunities and to bring their stories to new and target audiences. Our results-driven communications strategies emerge from close collaborations with our partners, ensuring press and marketing efforts are fully aligned with long-term business goals.
Public Relations
Strategy development
Outreach
Cultivate and maintain relationships with key press contacts
Material creation
Business Development
Audit of existing strategy
Strategy development and outreach
Making introductions to targets
Relationship cultivation
Identify RFPs
Review proposals
Programming
Identify relevant public opportunities and speaking engagements
Partnership and events strategy
Cultivation opportunities
Editorial
Assess existing editorial voice and workflow
Suggest new approaches
Implement and help craft new texts
Form cohesive company-wide voice
Books / Monographs
Content creation / project conceptualization
Timeline development
Budgeting
Secure publisher
Identify and connect with possible collaborators
Marketing / promotion
Social Media
Existing strategy audit
Planning
Content development
Marketing
Web presence audit
Initiate or help support email campaigns
Advertising (design counsel and strategy development)
Non-media paid partnership opportunities
Sponsorship development
Awards
Help create submission materials
Advise on visual content
Consider annual strategy
Seek out new programs
Promotion